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It is from a GP trainee whose colleague works for an out of hours service GP service and "was shocked to hear that he recently received a phone call from the company to say that his
antibiotic prescribing rate was low compared with the other GPs’. Rather than praising his
practice, they asked him to increase his antibiotic prescribing in order to meet patient expectations."
To me, this was a frightening example of pressure to change clinical practice, not with the
patient’s interest in mind, but to suit a business agenda. This leads me to wonder what other
pressures we will face as we start to interact more with private providers under the new
Health and Social Care Act. Are we going to be increasingly encouraged to shift our
focus away from health promotion?"
Is this a sign of things to come?