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From news piece: "In this study, researchers at Brigham and Women's Hospital in Boston analyzed national data on patients taking anti-epileptic drugs and found that patients were over 50 percent more likely to stop taking their medication as prescribed if they received pills that were a different color than pills they had previously taken.This was determined from the longer time lapses in having such prescriptions refilled."
This a worry because non adherence for people with epilepsy could experience seizures and cause other health problems. What do you think about colour and shape of drugs? I would be interested to know about the conflict of interests of this study (anyone have access?) - is it funded by a pharma company with a grudge against generics?
Whether it is or not, should there be more thought into the presentation of drugs?