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Here's a short video showing perceptions of branded cigarette packaging. Mostly are seen as attractive "a nice little accessory", "you could match it with your outfit" and seem to appeal to a particular type of person. There seems to be a cigarette packet for everyone.
The idea with the plain packaging would make health warnings more prominent and the campaigners in this video claim that the plain packets will make people almost ashamed to possess them. Not sure if this is true or not. I think it could lead to a pro-smokers backlash, where owning a packet of cigarettes might be a symbol of protest and will maintain the glamorisation of smoking as a daredevil or rebellious act.
I suppose we won't know until it is introduced. What do you think - will plain packaging stop the glamourisation of smoking?