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For me, whilst it is important to provide guidelines, I am concered that all discussion of the potential uses of social media in healthcare are being bogged down by issues to do with professionalism, reputation, confidentiality etc. Whilst I full acknowledge these are important issues, there seems to be s a lack of balance.
There is a small but committed band of healthcare professionals dedicated to exploring the uses of social media in healthcare, but for me the majority of what I see discussed about doctors and social media seems to be dominated by largely bureaucratic or technical issues.
Should there be more creative thinking in how we can use social media in healthcare? (E.g. public health engagement, disemmination of information for patients etc?) 'Social' media implies that it is a social tool, and perhaps doctors want to use it purely for social use, but seeing that how many people use Twitter as a news source, surely the health profession should harness it more widely?